Introduction to Setup Policies
To ensure maximum adoption of your customer-facing chat application, we usually recommend rolling the app out to all Teams users in a given customer Teams tenant. However, there are some scenarios where you might want to only give access to the app to a specific subset of users. Microsoft allows you to configure Teams App Setup Policies. These allow different users in the tenant to have different Teams app configs than other users.Use Cases
Here are some use cases for when we recommend deploying the Teams service app to a custom setup policy:- If you have multiple customer companies sharing the same Microsoft 365 tenant, you can create custom setup policies that map to each organization in the tenant. You can then deploy different Teams Service apps to the different organizations through the setup policies.
- If you want to roll out the Teams Service app to an internal testing group before rolling out to the entire company, you can deploy the app to a custom Setup Policy and assign your testing group to that policy.
How to Guide
In this guide, we’ll show you how to create a custom setup policy in Teams, deploy and pin the app to that policy and assign a group/users to the policy.Deploy the app up to the Global Setup Policy step
Open Setup policies in the Teams Admin Center
Select or create a setup policy

Add and pin the Thread Service App
- Under Installed apps, click + Add apps to add your Thread Service App, search for the app, select it and click Add.
- Under Pinned apps, click + Add apps to add your Thread Service App, search for the app, select it and click Add.
- Click Save to save your changes.

Configure an Entra ID group

Open the Group policy assignment tab
Add a group policy assignment
- To the right, select the Entra ID group you want to assign to the policy.
- Select the Setup Policy you created in the previous step.
- Set rank to 1. In the event of a conflict, the user inherits the setup policy with the lowest rank. Setting the rank to 1 will override the Global policy for the user with the new custom policy you created.
- Click Apply -> Confirm to save.

Wait for the policy to apply
FAQ
How does the Thread welcome message work when I do a limited deployment?
How does the Thread welcome message work when I do a limited deployment?
Can I roll out multiple Thread service apps to different users in the same tenant?
Can I roll out multiple Thread service apps to different users in the same tenant?